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Brand Resources

Approved Food for Health® visual assets, brand language, colors, and typography for public use.

Food for Health® WordMark

Icon / Watermark

Efficacy Engine® Logo

Brand Statement

Food for Health® created the Clinical Nutrition Operating System™, calculating how each food impacts each person’s health. Our patented Efficacy Engine® synthesizes peer-reviewed clinical evidence with each person’s health and wellness factors and preferences to produce Personalized Food Outcome Calculations™, a singular clinical determination unique to each person. Delivered through scalable B2B SaaS, white-label and enterprise platform solutions, we provide healthier alternatives, actionable insights and measurable outcomes with speed, simplicity, clarity and scientific certainty across grocery, clinical, payer, provider, and enterprise markets.

Core Color Rules

Deep Navy#012849
Primary Green#4CAF50
Dark Green#2E7D32
Light Green#C8E6C9
Warm Grey#968D86
Surface Cream#FFF4DB

Font Usage

Editorial headings · Libre Baskerville
Clinical certainty for everyday choices.
Body copy · Source Sans Pro
Clear, approachable language for longer explanations and supporting content.
Interface labels · Inter
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Usage Rules

  • Use Food for Health® with the registration symbol in public-facing copy.
  • Use Efficacy Engine® with the registration symbol.
  • Use Clinical Nutrition Operating System™ with the trademark symbol.
  • Use Personalized Food Outcome Calculations™ with the trademark symbol.
  • Reproduce every trademark exactly as written and do not abbreviate, pluralize, or alter it.
  • Do not stretch, skew, recolor, crop, outline, or redraw the supplied marks.
  • Keep clear space around each mark and place it on a background with strong contrast.
  • Use the WordMark as the primary identity; use the Icon / Watermark where a compact or square mark is required.
  • Use only the downloadable files and colors provided on this page.