Well-being innovation
Reimagine health offerings around the whole person and the realities of everyday life.
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Board and strategic advisory
Cassie Rood
Give Consulting Group
Chief Executive Officer
A health and well-being leader who builds organizations around a simple conviction: people first, purpose always.
Experience in service of better health
Cassie Rood brings nearly three decades of experience in health and well-being strategy, operations, innovation, and community partnership. Food for Health® relies upon that perspective to design growth around real human needs and to turn purpose-driven ideas into offerings that organizations and communities can sustain.
About Cassie
Cassie spent more than 26 years with the YMCA of the Greater Twin Cities, advancing from frontline roles in youth work, fitness, membership, and marketing to become Vice President of Healthy Living. That path gave her a rare view of well-being from both sides: the individual experience of seeking support and the organizational challenge of delivering it consistently at scale.
In executive leadership, she guided health and well-being offerings across 27 locations, managed product budgets of up to $25 million, secured and administered major grants, and built partnerships across healthcare, government, nonprofit, and corporate organizations. Her work included creating the George Wellbeing Center, which brought health coaching, nutrition, massage, acupuncture, and other holistic services into one accessible model.
Today, through Give Consulting Group, Cassie helps health and well-being organizations reimagine products, operations, customer relationships, and growth strategies. She brings to Food for Health® a belief that sustainable innovation begins with aligned teams, diverse perspectives, and a clear understanding of the people an organization exists to serve.
Areas of contribution
Operational scale
Turn promising programs into consistent experiences across teams, locations, and partners.
Purpose-driven growth
Connect strategy and commercial performance with meaningful benefits for people and communities.